MasterTouch™ Cremation
MASTERTOUCH CREMATION SYSTEM
It’s a fact…an increasing number of Americans are choosing cremation as their final means of disposition. It’s also a fact that most families choosing cremation are unaware of the many options that they have in planning an appropriate cremation service.
Researchers at Matthews International, Inc. invested thousands of hours and interviewed hundreds of consumers in their quest to create a program that would best help families seeking cremation to understand their many choices. The result was the MasterTouch Cremation System.
MasterTouch has become an invaluable tool for many leading Funeral Directors. They appreciate the attractive MasterTouch display---the thought provoking graphics—the well worded text---the compact nature of the presentation (the display module requires only 10 feet of wall space).
American consumers are accustomed to purchasing in packaged formats—good, better, best. The MasterTouch packages help us to simplify the cremation selection process for families by incorporating especially designed cremation caskets, our most often selected cremation urns, flowers, memorial cards, register books, etc in a variety of plans with service options and price ranges to meet every need.
The MasterTouch concept categorizes cremation opportunities into three areas:
1) The services cremation customers require throughout the decision making process.
2) The products to meet the broad range of needs and opportunities cremation offers.
3) The marketing and communication support elements to generate awareness for your funeral home, and create an educational emphasis about cremation opportunities with consumers.
The MasterTouch program features a self-guided retail display that provides simple solutions to families at a difficult time. It offers unique, “cremation friendly” caskets that represent an appealing choice for value conscious consumers.
